{"id":352,"date":"2024-04-02T14:58:19","date_gmt":"2024-04-02T14:58:19","guid":{"rendered":"https:\/\/demosites.io\/marketing-agency-gb\/?p=352"},"modified":"2026-05-18T10:44:04","modified_gmt":"2026-05-18T08:44:04","slug":"how-analytics-can-fuel-your-marketing-success","status":"publish","type":"post","link":"https:\/\/www.apemue.org\/?p=352","title":{"rendered":"Less able or not less able"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/www.apemue.org\/wp-content\/uploads\/2024\/04\/APEMUE-APO-friends-1024x434.png\" alt=\"\" class=\"wp-image-1247\" style=\"width:auto;height:300px\" srcset=\"https:\/\/www.apemue.org\/wp-content\/uploads\/2024\/04\/APEMUE-APO-friends-1024x434.png 1024w, https:\/\/www.apemue.org\/wp-content\/uploads\/2024\/04\/APEMUE-APO-friends-300x127.png 300w, https:\/\/www.apemue.org\/wp-content\/uploads\/2024\/04\/APEMUE-APO-friends-768x325.png 768w, https:\/\/www.apemue.org\/wp-content\/uploads\/2024\/04\/APEMUE-APO-friends-1536x651.png 1536w, https:\/\/www.apemue.org\/wp-content\/uploads\/2024\/04\/APEMUE-APO-friends.png 1586w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"764\" src=\"http:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-FR-transp-1b.png\" alt=\"\" class=\"wp-image-1269\" style=\"width:100px\" srcset=\"https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-FR-transp-1b.png 720w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-FR-transp-1b-283x300.png 283w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pas de version fran\u00e7aise pour l&#8217;instant<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"1024\" src=\"http:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-UK-transp-e1779019898190-974x1024.png\" alt=\"\" class=\"wp-image-1265\" style=\"width:100px\" srcset=\"https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-UK-transp-e1779019898190-974x1024.png 974w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-UK-transp-e1779019898190-285x300.png 285w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-UK-transp-e1779019898190-768x808.png 768w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-UK-transp-e1779019898190-1461x1536.png 1461w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-UK-transp-e1779019898190.png 1512w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Beyond Appearances: Who Really Comprises People with Reduced Mobility and Those with Visible or Invisible Disabilities?<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">When discussing accessibility in a natural space, a historical site, or a festive event, the collective imagination is all too often limited to a single figure: the wheelchair user. However, reality on the ground is infinitely richer and more diverse.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">To better understand the needs faced when encountering everyday obstacles (slopes, uneven ground, stairs, crowds), it is essential to distinguish and define the different profiles that make up our society.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">1. Situations of Disability: The Visible and the Invisible<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A disability is not simply a medical condition; it manifests whenever an architectural, natural, or organizational layout blocks a person&#8217;s autonomy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Visible Motor Disability:<\/strong> This concerns individuals whose walking ability is permanently altered. This profile relies on essential technical aids to move around: <strong>wheelchairs (manual or electric), walkers, or canes<\/strong>. When faced with cobblestones, mud at a festival, or the steps of a historical monument, their progression becomes a major physical challenge.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Invisible Disability:<\/strong><strong>Yet, this represents 80% of all disability situations.<\/strong> It is not noticeable at first glance, but it radically transforms how a venue is experienced.\n<ul class=\"wp-block-list\">\n<li><em>Invalidating or Chronic Pathologies:<\/em> Respiratory or heart failure, multiple sclerosis, fibromyalgia, or the after-effects of a stroke (such as hemiparesis). For these individuals, walking is possible, but fatigue is immense. The absence of benches or regular rest areas constitutes a genuine invisible wall.<\/li>\n\n\n\n<li><em>Sensory Impairments:<\/em> Visually impaired or blind individuals (who navigate using a white cane) and those who are hard of hearing. A lack of ground markings or poor signage isolates them.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><em>Cognitive or Psychological Disorders:<\/em> (Autism, neurodevelopmental disorders, severe anxiety). The hustle and bustle of a large event or the complexity of navigating historical ruins can cause sensory overload and complete disorientation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">2. People with Reduced Mobility (PRM): A Universal Definition<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The term <strong>PRM<\/strong> is often mistaken as referring solely to motor disabilities. In reality, its legal and practical definition is much broader: it encompasses <strong>anyone whose mobility is hindered when moving around, whether temporarily or permanently<\/strong>, depending on their situation or environment.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li><strong>The Aging Process (Seniors):<\/strong> Without necessarily speaking of a disability, aging brings about a natural decline in balance, muscle strength, and vision. A forest path strewn with roots or the steps of an old castle without a handrail become high-risk areas for falls.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Temporary Body Changes:<\/strong> \n<ul class=\"wp-block-list\">\n<li><em>Pregnancy:<\/em> Over the months, pregnant women experience a shift in their center of gravity, increased fatigue, and a critical need for quick access to amenities or seating areas.\n<ul class=\"wp-block-list\">\n<li><em>Temporary Injuries:<\/em> A sprain, a leg in a cast, or post-operative recovery instantly places any individual into the PRM category, relying on crutches over slippery or uneven terrain.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"http:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/Almagic-Apemue-plaques-acces-poussette-bebe-1024x678.jpg\" alt=\"\" class=\"wp-image-1250\" style=\"width:auto;height:300px\" srcset=\"https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/Almagic-Apemue-plaques-acces-poussette-bebe-1024x678.jpg 1024w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/Almagic-Apemue-plaques-acces-poussette-bebe-300x199.jpg 300w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/Almagic-Apemue-plaques-acces-poussette-bebe-768x509.jpg 768w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/Almagic-Apemue-plaques-acces-poussette-bebe-1536x1017.jpg 1536w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/Almagic-Apemue-plaques-acces-poussette-bebe-2048x1356.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li class=\"has-medium-font-size\"><strong>Loads and Handling (Logistical Profiles):<\/strong> This is the aspect most frequently forgotten. A person in perfect health becomes &#8220;mobility impaired&#8221; the moment they must push a <strong>stroller<\/strong> over soft ground, carry heavy luggage, or maneuver a <strong>cart of tools and equipment<\/strong> to set up structures for a festival. Physical obstacles (steps, narrow passages) have the exact same blocking impact on them as they do on other profiles.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Designing the layout of a festive, natural, or historical site with these profiles in mind leads to a fundamental realization: accessibility is not an optional adjustment for a minority. It is a chain of comfort that, at one point or another in our lives, becomes necessary for every one of us.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Since far more people than just wheelchair users are affected, it is vital to stop viewing accessibility as a cost for a minority, but rather as an investment in the well-being of everyone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"http:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/Almagic-Apemue-plaques-acces-pietons-boue.jpg\" alt=\"\" class=\"wp-image-1251\" style=\"width:auto;height:300px\" srcset=\"https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/Almagic-Apemue-plaques-acces-pietons-boue.jpg 960w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/Almagic-Apemue-plaques-acces-pietons-boue-300x169.jpg 300w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/Almagic-Apemue-plaques-acces-pietons-boue-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">(&#8230;)<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pas de version fran\u00e7aise pour l&#8217;instant Beyond Appearances: Who Really Comprises People with Reduced Mobility and Those with Visible or Invisible Disabilities? When discussing accessibility in a natural space, a historical site, or a festive event, the collective imagination is all too often limited to a single figure: the wheelchair user. However, reality on the&hellip;&nbsp;<a href=\"https:\/\/www.apemue.org\/?p=352\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Less able or not less able<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apemue"],"_links":{"self":[{"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/posts\/352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.apemue.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=352"}],"version-history":[{"count":8,"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/posts\/352\/revisions"}],"predecessor-version":[{"id":1383,"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/posts\/352\/revisions\/1383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/media\/1247"}],"wp:attachment":[{"href":"https:\/\/www.apemue.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.apemue.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.apemue.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}