{"id":949,"date":"2024-05-13T11:22:22","date_gmt":"2024-05-13T11:22:22","guid":{"rendered":"https:\/\/demosites.io\/marketing-agency-gb\/?p=12"},"modified":"2026-05-18T10:42:08","modified_gmt":"2026-05-18T08:42:08","slug":"the-future-of-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.apemue.org\/?p=949","title":{"rendered":"To be accessible or not to be ?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.apemue.org\/wp-content\/uploads\/2024\/05\/Almagic-rampe-escalier-provisoire--1024x768.jpg\" alt=\"\" class=\"wp-image-1379\" style=\"aspect-ratio:1;object-fit:cover;width:300px\" srcset=\"https:\/\/www.apemue.org\/wp-content\/uploads\/2024\/05\/Almagic-rampe-escalier-provisoire--1024x768.jpg 1024w, https:\/\/www.apemue.org\/wp-content\/uploads\/2024\/05\/Almagic-rampe-escalier-provisoire--300x225.jpg 300w, https:\/\/www.apemue.org\/wp-content\/uploads\/2024\/05\/Almagic-rampe-escalier-provisoire--768x576.jpg 768w, https:\/\/www.apemue.org\/wp-content\/uploads\/2024\/05\/Almagic-rampe-escalier-provisoire--1536x1152.jpg 1536w, https:\/\/www.apemue.org\/wp-content\/uploads\/2024\/05\/Almagic-rampe-escalier-provisoire--2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"1024\" src=\"http:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-UK-transp-e1779019898190-974x1024.png\" alt=\"\" class=\"wp-image-1265\" style=\"width:100px\" srcset=\"https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-UK-transp-e1779019898190-974x1024.png 974w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-UK-transp-e1779019898190-285x300.png 285w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-UK-transp-e1779019898190-768x808.png 768w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-UK-transp-e1779019898190-1461x1536.png 1461w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-UK-transp-e1779019898190.png 1512w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As highlighted on the <a href=\"https:\/\/www.apemue.org\/how-analytics-can-fuel-your-marketing-success\/\" data-type=\"post\" data-id=\"352\">&#8220;<em>Less Able<\/em>&#8221; page<\/a>, accessibility affects a vast number of people\u2014and will touch most of us at some point in our lives. Yet, looking back at history, the world has only recently woken up to the fact that everyone&#8217;s needs must be respected. Bearing the weight of these centuries of aimless wandering, our society still struggles to seamlessly weave these needs\u2014which are a matter of survival for some\u2014into the fabric of daily life. Despite evolving mindsets, true inclusion and accessibility are still far from being second nature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While changing public perception is no easy feat, improving accessibility is relatively straightforward in many cases; it just takes a little goodwill. To get there, we must not only train the professionals directly involved but also empower anyone capable of making a difference in their own field. This is precisely the path forged by the knowledge shared on this website and through our training sessions.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Accessibility cannot be improvised; it demands both theoretical and practical mastery. Over the last few decades, <a href=\"https:\/\/www.apemue.org\/specialized-local-associations\/\" data-type=\"page\" data-id=\"1200\">numerous associations worldwide<\/a> have done a remarkable job of advancing the theory. <a href=\"http:\/\/www.almagic.org\" data-type=\"link\" data-id=\"www.almagic.org\">Almagic<\/a>, through APEMUE, focuses on the hands-on, <a href=\"https:\/\/www.apemue.org\/process\/\" data-type=\"page\" data-id=\"1171\">practical side<\/a>\u2014the very driving force that has fueled our passion for years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"764\" src=\"http:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-FR-transp-1b.png\" alt=\"\" class=\"wp-image-1269\" style=\"width:100px\" srcset=\"https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-FR-transp-1b.png 720w, https:\/\/www.apemue.org\/wp-content\/uploads\/2026\/05\/APEMUE-picto-access-FR-transp-1b-283x300.png 283w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">L&#8217;accessibilit\u00e9, comme vu dans la <a href=\"https:\/\/www.apemue.org\/how-analytics-can-fuel-your-marketing-success\/\" data-type=\"post\" data-id=\"352\">news &#8220;<em>Less Able<\/em>&#8220;<\/a>, concerne \u00e9norm\u00e9ment de personnes et concernera la plupart d&#8217;entre nous un jour ou l&#8217;autre. Pourtant le monde n&#8217;a pris conscience dans son histoire, que r\u00e9cemment qu&#8217;il \u00e9tait n\u00e9cessaire de respecter les besoins de chacun. De ces si\u00e8cles d&#8217;errance, notre Soci\u00e9t\u00e9 ne parvient pas \u00e0 int\u00e9grer ais\u00e9ment ces besoins pourtant vitaux pour certains dans les diff\u00e9rentes situations de la vie courante. L&#8217;inclusion et accessibilit\u00e9 malgr\u00e9 l&#8217;\u00e9volution des mentalit\u00e9s sont encore loin d&#8217;\u00eatre int\u00e9gr\u00e9es. S&#8217;il n&#8217;est pas possible de changer les mentalit\u00e9s de la population facilement, il est relativement ais\u00e9 d&#8217;am\u00e9liorer l&#8217;accessibilit\u00e9 dans bien des cas avec un peu de bonne volont\u00e9. Pour y parvenir, il faut non seulement former les professionnels directement concern\u00e9s \u00e0 cette probl\u00e9matique mais \u00e9galement toute personne pouvant devenir acteur dans son secteur. C&#8217;est en quelque sorte le chemin qui suit l&#8217;apprentissage qui est ou qui sera donn\u00e9 sur ce site et durant des formations.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">L&#8217;accessibilit\u00e9 ne s&#8217;improvise pas et n\u00e9cessite des apprentissages th\u00e9oriques tout comme pratique. Le th\u00e9orique \u00e9tant assez bien am\u00e9lior\u00e9 depuis quelques petites d\u00e9cennies par de <a href=\"https:\/\/www.apemue.org\/specialized-local-associations\/\" data-type=\"page\" data-id=\"1200\">nombreuses associations dans le monde<\/a>. <a href=\"http:\/\/www.almagic.org\">Almagic<\/a> via l&#8217;APEMUE, se concentre sur la <a href=\"https:\/\/www.apemue.org\/process\/\" data-type=\"page\" data-id=\"1171\">partie pratique<\/a> qui &#8216;l&#8217;anime&#8217; depuis des ann\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As highlighted on the &#8220;Less Able&#8221; page, accessibility affects a vast number of people\u2014and will touch most of us at some point in our lives. Yet, looking back at history, the world has only recently woken up to the fact that everyone&#8217;s needs must be respected. Bearing the weight of these centuries of aimless wandering,&hellip;&nbsp;<a href=\"https:\/\/www.apemue.org\/?p=949\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">To be accessible or not to be ?<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apemue"],"_links":{"self":[{"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/posts\/949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.apemue.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=949"}],"version-history":[{"count":5,"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/posts\/949\/revisions"}],"predecessor-version":[{"id":1380,"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/posts\/949\/revisions\/1380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.apemue.org\/index.php?rest_route=\/wp\/v2\/media\/1379"}],"wp:attachment":[{"href":"https:\/\/www.apemue.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.apemue.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.apemue.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}